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The Full Story

About US

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BAckground

AJ Oasis was founded in 2021 as a wholesale distributor of safe, quality assured foods meticulously sourced from distinguished partners all over the world. We work with esteemed industry partners to bring specialty foods to both F&B businesses & discerning consumers.

We offer a wide range of products from premium Wagyu beef & gourmet seafood to top-grade teas & coffee, which are recognized internationally for their exceptional quality. Our business scope covers FMCG, Food Retail & HORECA sales channels, as well as other international markets.

Background

MISSION
& Vision

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SAFE, NUTRITIOUS & SUSTAINABLE
Quality product offerings to inspire chefs & consumers alike.

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EXPLORE, SOURCE & INNOVATE
Creating healthy & nutritious product demands that fit seamlessly into every home & commercial channel.

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ACT WITH COURAGE, BE ACCOUNTABLE
& CHALLENGE THE STATUS QUO
A team that strives and grows together,

achieves success together.

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Mission & Vision

Our Name
& Colours

The name ‘AJ Oasis’ symbolizes our founders’ pledge to become the conscientious curator & supplier of premium food solutions, a treasured oasis in a landscape saturated with mediocre product offerings. We aim to satisfy the palates of the most discerning consumers.

 

The arrow at the top right corner of our logo signifies CONTINUOUS PROGRESS
in the RIGHT DIRECTION.

Our corporate colours are namely Red, which symbolizes our fiery passion in the trade of food & beverage, and Gold, which signifies our commitment to quality assurance & sourcing the best, most premium products
the world has to offer.

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Our Tagline

Quality is an important aspect of our business. Our tagline ‘Curated To Impress’ describes our philosophy of honoring & nurturing any brands that we acquired, be they established international brands or newly minted local brands created by our R&D Specialist team, to make them shine brighter than ever.

Branding

Our Credo

Our guiding principles & values from us to you.

Credo
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To Our Customers & Consumers

  • Quality Assurance of
    Products & Services
     

  • Review, Reduce & Maintain Reasonable Prices for Good Value
     

  • Respectful, Prompt & Accurate Service
     

  • Fair Profit Opportunities for our Business Partners

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To Our EMPLOYEES

  • Inclusive & Diverse Workplace regardless of Race, Religion or Disabilities
     

  • Equal Opportunities for Employment, Development & Advancement for Qualified Individuals
     

  • Clean, Orderly & Safe Workplace
     

  • Ensure Leaders, Ambassadors of our Credo, are Capable, Just & Ethical
     

  • Empower Employees to act in
    Company’s Best Interests
     

  • Encourage Employee
    Suggestions & Feedback
     

  • Performance-Driven but People-Centric

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To Our Community & The World

  • Embrace CSR Philosophy
    (Corporate Social Responsibility)
     

  • Economic Responsibility
     

  • Legal Responsibility
     

  • Ethical Responsibility
     

  • Environmental Responsibility
     

  • Philanthropic Responsibility

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To Our Shareholders

  • Ensure Business is Profitable & Sustainable
     

  • Periodic Review of Financial Performance
     

  • Take Ownership & Be Accountable
    in Everything We Do
     

  • Invigorate R&D Efforts on Realistic Innovations for Future Growth
     

  • Prepare to Undertake Calculated Risks
     

  • Ensure & Maintain Reserve Pool for Adverse Times

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